The NHS Jewish BRCA Testing Programme, in collaboration with Jnetics and Chai Cancer Care, is an initiative by NHS England offering free BRCA gene testing for anyone living in England, aged 18 or over with one or more Jewish grandparent, of any type of Jewish origin (Ashkenazi, Sephardi, Mizrahi etc). Having Jewish ancestry increases your risk of having a BRCA gene fault, and these genes play an important role in the prevention of cancer. For this campaign I put together a photo brief for a photographer, created many assets for events such as adverts, banners and signs, and developed digital assets including the look and feel of the website. The aim of this campaign was to raise awareness about this new initiative both online and via talks and events, to point people in the right direction for further information and testing.
2023 for Creative & Commercial
