Chai Cancer Care provides free, professional and expert support to any member of the Jewish community affected by cancer, as well as their family and friends. This year they are undergoing a rebrand, and my first task was to both develop their existing logo, and conceptualise a new set of logos to present to the client.
The brief:
– Keep the name
– Put the emphasis on the Chai
– Work without a strapline
– Be usable on all platforms and media
– Reinforce the ‘Big C’
– Maintain the rainbow
2025 for Creative & Commercial
ALL CONCEPTS:
